![]() What started as a simple data share to reward existing Spotify listeners by showing what they played in the previous year - and how much - is now a full-blown holiday tradition. “The genesis of this actually goes back to 2013, when a few smart folks at Spotify thought, ‘Hey we have this data, would anyone be interested?,’” says Alex Bodman, vice president and global executive creative director at Spotify. “It was a humble first effort, but it was very clear that people found this compelling.” It was a snapshot of their data which no one had been able to supply before, and Spotify users ate it up. This “humble” first iteration began as “Year in Review” and has grown into visual appealing share cards flooding social media platforms that show an individual’s top songs, artists, genres, minutes spent listening, and more. “But the real shocker was over 1 million social shares.” “In 2015, I think we were thrilled to have 5 million site visitors - that felt huge,” recalls Bodman. ![]() Sharing this data snapshot is what propelled Spotify into an intersection of tech, music and culture. “Suddenly we started to realize that this was an incredible way to get our passionate users to shout from the rooftops around the brand,” Bodman continues. He isn’t kidding: In 2020, Spotify Wrapped saw over 60 million shares from 90 million users, and that’s just counting what Spotify can measure, as screen shots aren’t something the company can track. “I don’t think we had any idea that people would want to share it so much.” “I’m sure we’d all love to sit down and say it was a marketing stroke of genius, but when it was first built it was a loyalty play,” he says. In an era where big tech companies are often criticized for monitoring user habits and data in depth, Spotify has packaged it as a fun feature for listeners to share with their friends. So far, the project has planted a total of 105,645 trees, restoring forest habitat and furthermore helping to preserve and expand a forest that is home to many incredible, often endangered, species including the Cape leopard and honey badger.Spotify users expect personalization for the streaming giant to get to know their taste in music to enhance their experience. Since 2011, Greenpop’s biggest tree-planting event of the year has always been the Reforest Fest! By facilitating attendees to plant between 5,000 and 10,000 indigenous trees each year, this event contributes towards Greenpop’s Uilenkraal Forest Restoration Project which aims to restore degraded forest patches at the Platbos Forest Reserve and Bodhi Khaya Nature Retreat. Celebrate under the stars with local live music & DJ’s and delight in the wholesome food village. Help restore degraded land attend workshops, talks & classes. Where creativity meets participation, join in the diverse array of entertainment with interactive art & theatre for the whole family – all whilst having a blast getting active for the environment. It’s a festival for everyone and whether you celebrate Easter or not, there is much to be grateful for over this long weekend. ![]() Reforest Fest is an annual restoration celebration that brings people together to plant thousands of trees while enjoying a celebration like no other.
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